You have an audience. So do other healers, teachers, authors and creators. We introduce you to complementary practitioners so you can promote each other — for a tiny fraction of what ads would cost.
A YOGA TEACHER'S NEWSLETTER
features a sound healer's next workshop
THE SOUND HEALER'S PODCAST
invites the yoga teacher as a guest
Two aligned audiences. Two growing businesses. A fraction of an ad budget.
How it works
Simple, human and personal. Every introduction is made by our team — not an algorithm.
1
Tell us about you
Share what you do and where your audience gathers — newsletter, podcast, YouTube, Instagram, blog or community.
2
We find your match
We introduce you to practitioners whose work complements yours — similar audiences, never direct competitors.
3
Promote each other
Swap a newsletter mention, a guest episode, a shared post or a joint live session. Both of you reach new, aligned people.
Who it's for
Independent practitioners and small businesses in wellness and spirituality who have something to share and an audience, however small.
Yoga and meditation teachers · Energy and sound healers · Astrologers and tarot readers · Ayurveda and holistic health practitioners · Coaches and therapists · Spiritual authors · Retreat hosts · Podcasters and YouTubers.
Our spirit
Oneness, therefore openness. We grow faster together than alone.
Free to join, tiny fees. No listing fees. Just 5% of the value of the exposure you receive, and your first trade is free.
Aligned, not random. Every match is chosen with care for both audiences.
Authentic only. We welcome sincere practitioners who serve with integrity.
Join Prana Exchange
Leave your details and we'll get in touch personally to understand your work and suggest your first introductions.
Free to join, no obligation, and the fee for your first trade is on us. Your details are used only to contact you about Prana Exchange.
Thank you!
We've received your request and will reach out personally within 24-48 hours to get your first match ready.
HOW IT WORKS
Your audience is your currency. Share it, and it grows.
Prana Exchange makes cross-promotion simple, fair and human. Here is how we match you with complementary practitioners so both of your businesses reach new people.
Four simple steps
1
Share your details
Tell us about your work, your audience size, and the format you prefer to offer (newsletter, podcast, etc.).
2
Receive a hand-picked match
Our team introduces you to someone with a complementary offering and similar audience size.
3
Agree on the trade
Decide together how you will feature each other. We provide templates and best practices to help.
4
Promote and publish
Execute the promotion and reach new aligned audiences. Pay a tiny match fee only after your first free trade.
Ways to trade attention
Any medium where you have an engaged audience can be used. Common formats include:
NEWSLETTER MENTION
A dedicated paragraph or shoutout in your regular email newsletter.
GUEST PODCAST EPISODE
Invite each other for a conversation on your respective podcasts.
SOCIAL MEDIA SHOUTOUT
A post or story highlight recommending the practitioner's work.
JOINT LIVE SESSION
Host an Instagram Live or Zoom workshop together for both audiences.
BUNDLED OFFER OR GIVEAWAY
Combine digital products or retreat discounts for a shared promotion.
BLOG FEATURE
Publish a guest article or interview on your website blog.
Cross-promotion that never feels like an ad
We curate matches where recommendations feel completely natural, sincere and valuable to your followers.
JUST A RECOMMENDATION
You share someone whose work you genuinely admire, the same way you'd tell a friend.
COMPLEMENTARY WORK
We match practitioners with aligned fields (e.g. yoga & sound healing, tarot & astrology).
EQUAL VALUE EXCHANGE
Both parties give and receive similar reach so the dynamic is balanced.
INTERNAL FEATURE
Prana Studio
Need custom graphics or copy for your trade? Our optional creation service designs high-converting assets aligned with your brand identity.
You write the prompt or provide raw text, and we transform it into ready-to-publish creative content.
WHAT'S INCLUDED:
✓ Custom newsletter text & headline copy
✓ Beautiful social carousel / story designs
✓ Guest podcast outline scripts
Optional add-on available for all matches. Makes executing your cross-promotion seamless and stress-free.
How we match
• We look for overlapping interests between audiences (e.g. mindfulness, energy healing, conscious living).
• We check audience sizes, ensuring you are matched with someone of comparable reach.
• We avoid direct competition. A yoga teacher is paired with a sound healer, not another local yoga teacher.
• We hand-select each match manually for maximum quality.
What we ask of you
• Honor your commitment to feature your match as agreed.
• Share accurate information about your audience size and engagement.
• Treat fellow practitioners with respect and prompt communication.
• Maintain authenticity — only recommend work you feel comfortable sharing.
A fraction of an ad budget
Traditional digital ads on Facebook, Instagram, or newsletter sponsorships cost high CPMs (cost per thousand impressions). Here is how we compare for a typical 2,500 subscriber reach:
TYPICAL AD/SPONSORSHIP CPM
$30 - $150
Typical cost to feature in an aligned newsletter or sponsor a targeted podcast with 2,500 readers/listeners.
• High ongoing ad spend requirement
• Often ignored by readers as "just ads"
• No direct relationship built
PRANA EXCHANGE MATCH FEE
CPM $50$3.75avg fee
You trade equal attention with your partner, paying only a tiny 5% matchmaking fee on estimated exposure value.
✓ Organic, warm recommendation (high trust)
✓ Double exposure: gain new followers & build peer network
✓ First trade is 100% free
Your first match & trade is completely free!
*Estimates based on typical market rates for niche email newsletters and podcast sponsorships.
Our open rate card
Clear, transparent pricing based on the size of your audience. Every match fee is capped at a tiny fraction of standard ad value.
AUDIENCE SIZE
EST. AD VALUE
PRANA MATCH FEE (5%)
YOUR FIRST TRADE
SAVINGS
Up to 1,000
$25 - $50
$2.50
100% FREE
Save ~$47
1,000 - 2,500
$50 - $125
$5.00
100% FREE
Save ~$120
2,500 - 5,000
$125 - $250
$10.00
100% FREE
Save ~$240
5,000 - 10,000
$250 - $500
$20.00
100% FREE
Save ~$480
Over 10,000
$500 +
$35.00 MAX
100% FREE
Save ~$465+
COMMUNITY MEMBERSHIP
Prana Circle
Need more than 3 trades a month? Join Prana Circle for unlimited introductions, priority matching, and access to our monthly community masterminds.
✓ Unlimited matches & direct practitioner intro directory
✓ Priority studio asset design support
✓ Monthly live peer networking sessions
Questions
Our team reviews your submission and manually identifies a practitioner with an audience size and niche complementary to yours. We present the match proposal to both parties before confirming the introduction.
Small, highly engaged audiences are extremely valuable! We match based on reach, so if you have 300 dedicated newsletter subscribers, we'll match you with another creator who has a similar 300-person reach.
No! Joining Prana Exchange is 100% free. You only pay a tiny match fee (around 5% of estimated exposure value) when you complete a trade. Your very first trade is completely free of charge.
You can swap newsletter mentions, guest podcast appearances, Instagram posts/reels, joint live workshops, or website features. Both partners agree on the format before trading.
None at all. You are free to trade as often or as rarely as you like without any minimum monthly commitments or long-term contracts.
Ready to grow together?
Join the exchange today. Your first match is free.